Attendance at ANA's Masters of Marketing conference hits all-time high Liodice Ten years ago, the Association of National Advertisers hit rock bottom in attendance numbers at its annual conference. Only 270 people showed up. ANA President and CEO Bob Liodice knew something had to change. Now the “Masters of Marketing” conference is setting attendance records, with 2,050 registrants for the most recent event in Orlando earlier this month, including 950 members. “We left about 100 people on the sidelines,” Liodice said. “There are only so many people you can sit down and feed.” What changed? First, ANA took a hard look at who was speaking at the events. There… Read More